Online Presence

No matter what the product or service is, the majority of customers get their first impression about it on the Internet. And the second, the third and the tenth too. It can be info-communication services, real estate or organic apples – it is the same and will be ever more. You must be on the web so that they can find you if they want. But you must be on the web so that they can find you if they are not looking for you but only a similar product or service. Moreover, if somebody is not looking for you, you must find her/him. A website is waiting for visitors and an online marketing campaign addresses the unsuspecting pedestrians of the web space. Apparently these are is two opposing attitudes but actually, they are in the same team. Like a back and a forward. Of course the picture is more complex: website, Facebook, LinkedIn, Twitter, online advertisements, newsletters, YouTube and so on: these players of very different capacities form the team fighting for one goal.