PR Strategy

We are among the experts of communications who think that communication must be closely related to sales. This means the comprehensive understanding and support of sales processes.

We prepare the communication strategy corresponding with the business objectives of the company which may include classical PR, marketing communication, presence in social media and online marketing.

The communication strategy primarily supports the business strategy of a company but it may spread over the business areas in a classical sense thus it may become an efficient mean of general brand building, Employer Branding or Personal Branding regarding the key persons of the company.

We break down the communication strategy to specific actions, we prepare an action plan with clear times and budget, we establish the expectations related to each action together with our client so we provide the greatest possible management control over the communication activity.

We identify the target groups and stakeholders and find the communication channels suitable for them from conventional PR articles to newsletters, from client events to Facebook groups.

The communication strategy and action plan may also cover foreign markets: as a member of Action Global Communications network we have up-to-date and detailed information about the markets of other countries too and we can provide any form of communication activity through our partner companies working on the local markets for our clients with international ambitions.

We have great experience in communication works implemented for larger organisations so we are also experienced in how to apply our clients’ already established business processes in our work.

 

In sum:

  • Strategy, awareness, leadership control
  • Alignment with corporate standards
  • Sales activity support
  • Communication in foreign markets as well
  • Professional management of online channels