Social Media

Social media has brought amazingly effective communication channels to the life of companies together with new types of risks which cannot be handled with the old crisis communication methods. A corporate Facebook profile in professional hands can survey how much a message reached its target within seconds or it can calibrate the target groups of the company in a few weeks or months; nevertheless, it may also cause damage if the smallest mistake of the company (e.g. the staff was impolite) becomes loudly discussed in social media, but the even greater problem is when the profile stops or becomes empty due to the lack of ideas and enthusiasm. Once we started activities on Facebook, Instagram or Twitter, there is no stopping because it talks about the lack of professionalism.

Yes, this is about professionalism. If a company enters social media, it seems to become “cooler” but awareness, the implementation of the strategy and control over internal processes must actually be elevated to a higher level, in order to successfully and usefully operate a corporate social media profile.